In O que faço é música (What I do is music), Vivian Caccuri maps the phonographic experiences produced in Brazil from the 1970s to the present day. The author researches how visual artists such as Cildo Meireles, Waltercio Caldas, and Chelpa Ferro explored the relationship between form and function, format and content, image worship, and the idolatry of myths supported by vinyl and CDs.
Through critical analysis, Caccuri examines how these artists reappropriate the phonographic recording process, deliberately distorting some of the standard procedures of phonographic production and highlighting their limitations and marketing strategies. The book reveals how phonographic recording constitutes an imprisonment of the transformative power of music, softened by record labels through a system of myth-making and idolatry.
